{"id":250,"date":"2014-05-14T09:06:49","date_gmt":"2014-05-14T17:06:49","guid":{"rendered":"https:\/\/www.bracketthis.com\/blog\/?p=250"},"modified":"2014-05-14T09:06:49","modified_gmt":"2014-05-14T17:06:49","slug":"cheap-advertising-on-instagram","status":"publish","type":"post","link":"https:\/\/www.bracketthis.com\/blog\/2014\/05\/14\/cheap-advertising-on-instagram\/","title":{"rendered":"Cheap Advertising on Instagram"},"content":{"rendered":"

Last year I hosted over 25 photo walks organized through Instagram and about half of these were branded “experiences.” I did this to learn more about photography, marketing and working with brands. It was a fun experience but not so fun realizing I helped generate millions in revenue and just got an Instagram mug from it. \ud83d\ude00<\/p>\n

I was able to reach a large audience for a fraction of the cost of a TV commercial (< 50%) , and was able to produce measurable and actionable results.\n\n\"stolioriginal\"<\/a><\/p>\n

Here’s some data from the Stolichnaya photo walk which had the hashtag #stolioriginal :
\nhttps:\/\/gist.github.com\/barce\/f541cc4612ec9b11da1f<\/p>\n

\r\nfollowers 234564\r\nlikes       9328\r\nposts         67\r\nguests        32\r\n\r\n\r\n1240 (drinks & food)\r\n1200 hotel + flight for organizer\r\n\r\n$2440 for 234,564 viewers\r\n$0.010\r\n\r\n\r\nCommercial for a show like Two and a Half Men\r\n$215,000 per 30 second commercial\r\n8.5 million viewers\r\n$0.025 per viewer\r\n<\/pre>\n
In one evening Stoli was able to reach over 200,000 eyeballs at a cost of a penny per eyeball! Great stuff, right?<\/p>\n","protected":false},"excerpt":{"rendered":"
Last year I hosted over 25 photo walks organized through Instagram and about half of these were branded “experiences.” I did this to learn more about photography, marketing and working with brands. It was a fun experience but not so fun realizing I helped generate millions in revenue and just got an Instagram mug from … Continue reading Cheap Advertising on Instagram<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-250","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":1,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts\/250\/revisions\/252"}],"wp:attachment":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}