{"id":862,"date":"2019-06-08T10:30:06","date_gmt":"2019-06-08T18:30:06","guid":{"rendered":"https:\/\/www.bracketthis.com\/blog\/?p=862"},"modified":"2019-06-08T10:30:06","modified_gmt":"2019-06-08T18:30:06","slug":"2019-trends-in-film-photography","status":"publish","type":"post","link":"https:\/\/www.bracketthis.com\/blog\/2019\/06\/08\/2019-trends-in-film-photography\/","title":{"rendered":"2019 Trends in Film Photography"},"content":{"rendered":"<p>I&#8217;m taking a bit of a break from my review of the book I mentioned in my last post. It is the weekend after all.<\/p>\n<p>Last night I went to the &#8220;cage match&#8221; at the Harvey Milk Photocenter. Basically, a photographer sends a photo to the <a href=\"https:\/\/instagram.com\/streetfotosf\">@streetfotosf<\/a> account and then a bunch of prestigious judges brutally and honestly judge the photos on a scale of 1 to 5.<\/p>\n<p>The main lament of the judges was that they weren&#8217;t being shown something new, except for one judge who was okay with a &#8220;seen-before&#8221; photo with emotion or a mood.<\/p>\n<p>We are awash in images seen before, but in film this trend takes a different twist. Americana, or anything basic but nostalgic seems to be the trend. The images all seem to say, &#8220;Behold, I can time travel, and look, it&#8217;s not digital: it&#8217;s film.&#8221;<\/p>\n<p>This does not a photograph make, if we define it the way the &#8220;cage match&#8221; judges define it: Something I haven&#8217;t seen before.<\/p>\n<p><a href=\"https:\/\/www.bracketthis.com\/blog\/wp-content\/uploads\/2019\/06\/image.png\"><img decoding=\"async\" src=\"https:\/\/www.bracketthis.com\/blog\/wp-content\/uploads\/2019\/06\/image.png\"><\/a><br \/>\n<i>Laundromat by u\/Blueberry-STi via r\/analog<\/i><\/p>\n<p>But what do we mean by &#8220;something I haven&#8217;t seen before?&#8221;<\/p>\n<p>Milan Kundera&#8217;s <i>Unbearable Lightness of Being<\/i> is a novel that presents a tension between every moment being unique and never happening again (and thus unbearably light), and every moment as something that&#8217;s happened before (Nietzschean eternal return).<\/p>\n<p>Our judges notion of &#8220;something I haven&#8217;t seen before&#8221; is somewhere in between. What is this in between?<\/p>\n<p>If we define a photograph as an image that we have not seen before, we&#8217;re hard pressed to recall any film photographs that fit this except for say experimental art in the vein of <a href=\"https:\/\/www.instagram.com\/p\/ByK-A6sHr8e\/\">Irina Chernikova&#8217;s abstract experimentations<\/a>.<\/p>\n<p><a href=\"https:\/\/www.bracketthis.com\/blog\/wp-content\/uploads\/2019\/06\/61065569_2335772500013300_3576960708173503765_n.jpg\"><img decoding=\"async\" src=\"https:\/\/www.bracketthis.com\/blog\/wp-content\/uploads\/2019\/06\/61065569_2335772500013300_3576960708173503765_n.jpg\"><\/a><\/p>\n<p>Another trend is the use of Portra 400. By far and away it is <a href=\"https:\/\/www.instagram.com\/explore\/tags\/portra400\/\">the most hashtagged film<\/a> on Instagram just recently breaking a million hashtagged photos this year. A distant second is <a href=\"https:\/\/www.instagram.com\/explore\/tags\/ilfordhp5\/\">Ilford HP5+<\/a> which as of this blog post is at around 459,000 hashtagged photos. This isn&#8217;t really scientific because I&#8217;m not taking into account hash crashing, but Portra&#8217;s dominance seems to be confirmed by YouTubers like <a href=\"https:\/\/www.youtube.com\/watch?v=B-N3f5jRFak\">Willem Verbeeck<\/a> who feels it&#8217;s the standard.<\/p>\n<p>There are 3 trends in film photography:<\/p>\n<ul>\n<li><a href=\"https:\/\/independentaustralia.net\/business\/business-display\/substance-over-style-the-return-of-film-photography,11415\">More film is being bought at a rate of 5% year over year<\/a><\/li>\n<li>Very basic shots highlighting filmic qualities, or nostalgic Americana that might be expected of Stephen Shore shooting large format are awash online<\/li>\n<li>Portra 400 is by far the most hashtagged film, and perhaps most used or sold?<\/li>\n<\/ul>\n<p>We still haven&#8217;t answered the question of what is something we haven&#8217;t seen before.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m taking a bit of a break from my review of the book I mentioned in my last post. It is the weekend after all. Last night I went to the &#8220;cage match&#8221; at the Harvey Milk Photocenter. Basically, a photographer sends a photo to the @streetfotosf account and then a bunch of prestigious judges &hellip; <a href=\"https:\/\/www.bracketthis.com\/blog\/2019\/06\/08\/2019-trends-in-film-photography\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">2019 Trends in Film Photography<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,51,56,2],"tags":[101,103,102,58,104],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-film","category-film-development","category-philosophy-of-art","category-photos","tag-2019-film-photography-trends","tag-analog-photography","tag-analog-trends","tag-film-photography","tag-portra400"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":5,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":870,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions\/870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/media\/722"}],"wp:attachment":[{"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bracketthis.com\/blog\/wp-json\/wp\/v2\/tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}